After one installs the Brave browser, one now has the capability to restrict unwanted ads as well as reward those who decide to view them. By allowing users to choose the approximate number of ads they will view each day, in addition to restricting ads from major platforms such as YouTube, Brave has opened the opportunity to share profit made from advertisements back to the viewers. While traditional web browsers can allow users can utilize ad blockers but are still forced to watch certain commercials on sites that stream videos and movies, Brave eliminates the vast majority. In addition, while companies continue to profit off targeted advertisements and sharing information to third parties, Brave rewards those who decide to watch advertisements by contributing cryptocurrency to their Brave browser wallet. Brave not only allows full customization over the ads that you see but affirms its users that no personal data or browsing history leaves your browser and ends up in the hands of unknown third parties.
While using the Brave browser, in the search bar you’ll notice two interactive icons that distinguish it from other platforms. One is Brave shields, which informs the user on how it is currently conducting ad blocking, eliminating cross-site trackers and cross-site cookie blocking. On the website you’re browsing, you can view how many items Brave is currently blocking, and the number tends to be quite high. By allowing users to skip many of the ads they would normally see as well as unethical data sharing, Brave believes that users should receive some of the profit that companies make off their users and often neglect to share.
The other major aspect of Brave is disclosed in the Brave Rewards section. In Brave rewards, you can access how much BAT cryptocurrency you have received for ad viewing as well as information on the current website you are using. YouTube for example will list the content creator’s name who made the video you are watching as well as their verified status. If the creator has signed up for Brave, you can choose to donate a monthly contribution to this user with the BAT tokens you receive tip them for specific and content you enjoy. Since Brave implements a cryptocurrency wallet into the browser for any Brave user, withdrawing and sending BAT tokens is as simple as verifying your wallet and opening your browser.
If you elect to click the extension contained on the popup menu, you expand all given options for customizing your browser and can view history, bookmarks, downloads and other crypto wallets. This is also the location where you decide whether you want to earn tokens by viewing Brave advertisements.
If chosen, not only do users have complete control over how they spend their tokens, but the option to auto contribute to content creators they support. It acts a great way to support publishers and content creators that are constantly facing excessive demonetization. Here you also can view the ad history of which ads were presented to you, decide whether they were appropriate or inappropriate and choose whether you would like to continue receiving ads of that specific category.
Brave opens an array of options for users, giving them more control over their browser settings and more embedded tools than any other major browser. Under the settings tab, you can modify your extensions, customize your social media blocking, monitor your safety preferences as well as customize your ad viewing, privacy and cookies. By giving back users control over how they consume and share their information, Brave not only acts as a fluid internet browser, but represents the of idea of how blockchain technology can start to introduce fairer business practices.
With blockchain and cryptocurrency continuing to gain more mainstream adoption, its ability to transform the way we communicate, consume information and control our content has started to accelerate to. Brave browser offers the same benefits that current major platforms have, but opens expands the options of content creators and consumers. I highly suggest to any crypto enthusiast, content creator or anyone looking to get into the crypto space to test out the Brave browser. Moreover, anyone who consistently browses the web can make use of Brave’s unique features and ad blocking capabilities. After all, getting payed for the advertisements you’re already going to see is a nice incentive that almost anyone would get excited about. With its exquisite functionality vision that prioritizes its users, Brave may just work its way up to becoming the number one browser in the upcoming years.